Building01Health Platform
Dentiste Man
A dental platform designed to simplify discovery, selection and booking between patients, dentists and clinics.
Open project →I build products from real problems to things people actually use
I work across product, growth and digital systems — this is where I show real work, my own products and the decisions behind them.
01Product02Growth03Experience
Building and learning in public
NowIn motion
On the deskDentiste Man→New noteBefore Launching a Campaign, You Need to Know Exactly Where You’re Leading Your Audience→01Projects
What’s on my desk right now
Products that are still alive — being built, tested, grown or redesigned.
Building01
Live02Coordination Platform
Coorena
A workspace for managing projects, coordination and execution across teams in one connected system.
Open project →
Building03Marketplace Platform
Your Dancer
A platform connecting dancers, opportunities and project owners through a better discovery and collaboration flow.
Open project →02Client work
Real problems, real constraints, real outcomes
Selected work across growth, digital experience and commercial systems.
Local Growth & SEO
KB Beton
Web experience, technical SEO and local growth structured around commercial search demand in Istanbul.
Open case →
Industrial Brand & Web
AGP Metals
A clearer digital presence for an industrial brand with stronger structure, presentation and trust.
Open case →
Corporate Presence
BRD Group
A more credible construction-group presence with clearer communication, hierarchy and trust signals.
Open case →03Insights
Things worth writing down
Notes on product, growth, markets and the things you only learn by doing.
Before Launching a Campaign, You Need to Know Exactly Where You’re Leading Your Audience
Many campaigns fail before they even begin. Not because the budget is too low. Not because the design is bad. Not even because the content is weak. The…
Read →Business Growth Does Not Always Start With More Advertising
When many businesses hit a wall, the first thing that comes to mind is more advertising. Increase the ad budget. Publish more posts. Launch a new campaign. Work…
More Followers Do Not Build a Stronger Brand
One of the most dangerous misunderstandings in today’s world is thinking that whoever is seen more must have a stronger brand. The follower count gets bigger, views go…
Istanbul · Product · Growth04 · How I work
Less theatre, more building
At the intersection of product, business and technology, I care about things that matter in the real world. Outcomes matter, but so do the decisions behind them.
01Build before talkingIdeas earn meaning in practice
02Clarity before complexityEvery system should make the work clearer
03Outcomes before theatreBuild things that matter
05 · ClubExplore the Club →
A Club for fewer, better connections
A smaller group of curious builders — for conversations, collaborations and opportunities that genuinely fit.
Relevant peopleFewer, better connections
Real opportunitiesNew projects and collaboration