ERFAN
Digital strategist, personal brand consultant, and business coach based in Istanbul. 12+ years building across web, content, education, and digital marketing — in three markets, three languages, from the ground up.
From Teacher to Strategist
I started in 2013 with web design. Three years later, while teaching Turkish at Allameh Tabataba'i University and Shahid Beheshti University in Tehran, I moved into content creation and digital marketing — and quickly realized I had something to say in this space.
Teaching at university gave me something rare: the ability to take complex ideas and make them clear, actionable, and transferable. That same skill became the foundation of my consulting work. Knowing your craft is step one. Making it visible is what compounds.
Over the next decade, I built an online academy with 2,000+ students, advised brands across hospitality, trading, luxury automotive, and education, led a 10-person marketing team, and launched a personal brand consulting practice operating across three markets simultaneously.
Today I work with entrepreneurs, traders, coaches, and executives who are serious about building a brand that generates real outcomes — not just impressions.
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2013
Entered web design & digital content
First steps in the digital space — technical foundation
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2016
Turkish instructor + digital marketing
Allameh Tabataba'i & Shahid Beheshti Universities · parallel entry into content & branding
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2020
Expanded into brand consulting
Multi-brand engagements across Turkey and Iran
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2022
Founded Sosor Academy
Online language academy — 2,000+ students across three language tracks
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2024
Full focus on personal brand consulting
Rebranded @ErfanBashiriX · coaching, strategy & bootcamp
Principles That Drive Everything
Clarity Over Complexity
The best brand strategy is simple enough to execute consistently. Complexity is a sign of confusion, not sophistication.
Results, Not Vanity
Every strategy gets measured by one thing: does it generate leads, clients, or revenue? Follower counts are a by-product, not the goal.
Depth, Not Volume
I work with a deliberately small number of clients. Every person gets my full attention — not a template, not a junior, not a scaled-down version.
Authenticity at Scale
Your brand should sound like you — just sharper and more intentional. I don't build personas. I amplify who you already are.
Three-Market Perspective
Being quadrilingual and based in Istanbul gives me a rare vantage point. I understand markets — Persian, Turkish, and English — that most consultants can only reach one of.
Long-Term Thinking
Viral moments fade. Authority compounds. I build brands that don't just spike once — they grow stronger every single month.
Built on Real Experience
Education & Languages
MBA — Business Administration
Istanbul Beykent University · Marketing strategy & entrepreneurship
B.A. Turkish Language & Literature
Allameh Tabataba'i University, Tehran · Linguistics & cultural expertise
International Business Coaching (IBC)
International certification · March 2021
Quadrilingual — Persian · Turkish · English · Azerbaijani
Native FA/TR/AZ · Professional EN
Ventures & Roles
Founder — Sosor Language Academy
Online language academy · Official partnership with Allameh Tabataba'i University · 2,000+ students
Digital Marketing Manager — BayPremiumGarage
Luxury automotive brand · Full ownership of paid acquisition, content strategy & customer journey
Turkish Instructor — Allameh Tabataba'i & Shahid Beheshti Universities
8+ years · Istanbul dialect specialist · Parallel entry into digital marketing
Digital Strategy Consultant
10+ brands across personal branding, hospitality, trading & education
Your personal brand is what people say about you when you're not in the room. I help you write that narrative yourself — before the market writes it for you.Let's Work Together
Let's Build Something That Lasts.
Whether you're starting from scratch or ready to take your brand seriously — book a free consultation and let's map out exactly where you are and where you need to be.